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Wed, Sep 16 | Online

Women in Consumer Technology 12th Annual (Virtual) CEDIA EXPO Luncheon

TIME: Wednesday, September 16, 2:00 EDT; 1:00 CDT; 12:00 MDT; 11:00 PDT

Program — The New Normal – Why Technology + Design-Build Teams are Essential! 

For the past couple of years, we have watched how the CEDIA channel and the influencers in the design-build community have struck up a winning combination. But, what we recognize now in hind-site is that what the teams offered was a “nice to have” targeting an elitist audience.

The New Normal – in today’s unprecedented global pandemic, the real-life value of what these teams offer is in fact essential to businesses; both executives and employees and families; parents, students and living in place seniors all striving for the essence of human connection that has been ripped out from under our feet. Enter technology on a completely different plane than ever before.

Our panel today are telling their stories about the real challenges facing their clients and their creative solutions. Q&A to follow.

Panel Moderator:

Danielle Karr, Architect & Designer Program Senior Manager at Control4

Congratulations to our Volunteer of the Year 2020 – Michelle Lueck, VP of Strategy & Execution for The Revenue Optimization Companies (T-ROC)


Michelle Lueck is a passionate industry veteran with over 20 years of experience in consumer technology retail. Michelle started her professional career as an elementary school teacher, a job that taught her lessons she uses daily in working in the Consumer Technology industry, including COURAGE and PERSISTENCE. She has served in various business development roles for both Fortune 500 companies and start-ups. As a Buyer for Circuit City, she managed everything from Imaging to Video Services. During her time at DISH Network, she served as GM of National Accounts, where she built a portfolio of new business with key online and brick-and-mortar retailers. Since 2013, Michelle has been supporting the growth of strategic partnerships with leading brands and retailers in her role as VP of Strategy & Execution for The Revenue Optimization Companies (T-ROC). She’s an advocate for professional and personal growth (you really can have it all!) and for creating an environment for supporting women’s success in CT.

Thank You to Our CEDIA EXPO Virtual 2020 Sponsors



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