Vice President Client Services, Centricity
Vice President of Sales and Business Development for the Consumer Technology Association (CTA)
Supply Chain Operations PA and Supplier Manager, Boeing
Owner, TruMedia
Western Regional Sales Manager, DMF Lighting
Owner and President, Phoenix Systems
Michelle Lueck – Vice President Client Services, Centricity
Michelle Lueck is Vice President of Client Services at Centricity, a global leader in consumer-centric lifestyle services and product protection. In this role, she drives strategic partnerships with independent retailers and champions organizational transformation with a focus on innovation and results. With a career spanning over two decades, Michelle is recognized for her expertise in developing sales strategies, implementing impactful training initiatives, and achieving operational excellence, all while fostering mentorship to support her team’s professional growth. Her ability to cultivate enduring partnerships with top-tier clients such as Walmart, Apple, Samsung, Verizon, and Best Buy underscores her commitment to delivering client and customer satisfaction.
As a passionate advocate for women, Michelle has served on the Women in Consumer Technology Advisory Board since 2015, actively leads Women’s Connect Circles, and founded She-Roc, an advocacy group focused on supporting women in retail field sales roles. Through these initiatives, she creates meaningful mentorship opportunities, fosters safe spaces for vulnerability and growth, and empowers women to expand their networks and advance their careers. Her leadership has inspired countless professionals to embrace their potential and navigate the challenges of the technology industry with confidence.
Michelle’s unwavering dedication to advancing opportunities for women in technology and her transformative impact on the retail and service industries reflect the true spirit of legacy and innovation.
Shari Sally – Vice President of Sales and Business Development for the Consumer Technology Association (CTA)
Shari Sally is the Vice President of Sales and Business Development for the Consumer Technology Association (CTA), producers of CES, the world’s most powerful tech event. She is responsible for exhibit and sponsorship sales for CES representing 4,300+ exhibitors in over 2.5 million net square feet of exhibit space.
With over 15 years of experience in the tradeshow industry, Shari started her career at CTA holding various positions within the sales department. Raising through the ranks, she is known for her relationship building and strategic selling having worked with various Fortune 500 companies on creating valuable experiences at the annual CES. During her tenure, CES has grown its footprint by 45%. Shari is credited for building the vehicle tech category at CES, catapulting CES to be recognized as one of the most influential auto events of the year. In 2018, she was named one of the inaugural ‘Women to Watch’ by Trade Show Executive magazine.
Michelle Troupe – Supply Chain Operations PA and Supplier Manager, Boeing
Michelle Troupe is a Supplier Integration Leader at Boeing, where she manages suppliers and oversees complex aerospace projects, specializing in audio and video technology integration. Her career began at Definitive, where she spent over 25 years building expertise in vendor management, procurement, accounting, and marketing while delivering exceptional customer experiences in the Consumer Technology industry. Throughout her career, she has been recognized and awarded Powerful Woman in CE Tech, Most Influential Buyer, and a recipient of the Carol Campbell Inspirational Award. She is also proud of her contributions to organizations such as Women in Consumer Technology, Big Brothers Big Sisters, and Working Wardrobe.
Michelle’s passion for business, people, and technology combined with her enthusiasm for audio and video products, has been central to her continued success. Her dynamic career bridges both industries, creating a unique niche. Whether managing suppliers for Aerospace programs or enhancing customer experiences in the Consumer Technology industry, Michelle remains steadfast in her commitment to excellence, creativity, and raising industry standards.
Amanda Wildman – Owner, TruMedia
Amanda Wildman is a passionate innovator and co-owner of TruMedia, a family-owned business delivering advanced home automation, electrical and entertainment solutions across Michigan for over 20 years. With a reputation for excellence, TruMedia specializes in creating customized smart home systems, electrical services and seamless technology integrations tailored to enhance families’ lifestyles.
Amanda’s core philosophy centers on designing intuitive and user-friendly smart home experiences. She ensures TruMedia’s solutions blend seamlessly with the heart of every home, offering convenience and sophistication that can be enjoyed by all members of the household.
Beyond her entrepreneurial endeavors, Amanda is a driving force in the smart home technology industry. Her impressive volunteer roles with CEDIA (the global association for smart home professionals) include Vice Chair of the Board of Directors, Chair of the Governance Committee, Chair of the Professional Development Advisory Council, and member of the Certification Commission.
Additionally, Amanda contributes to certification development, workforce initiatives, and business strategy, helping to elevate industry standards. Her dedication has made her a key figure in shaping the future of home technology innovation. Amanda’s expertise is supported by her education and certifications. She holds a Bachelor of Arts degree from Calvin University, CEDIA ESC, CIT-SME, and IST-SME certifications, and is also entering her fourth year as an electrical apprentice. Her leadership and vision have positioned TruMedia as a trusted name in smart home solutions while driving progress in the industry as a whole.
Woman to Watch – Ellie Doherty, Western Regional Sales Manager, DMF Lighting
Passionate about lighting design, lighting fixtures, and lighting control engineering, Ellie utilizes her expertise in intelligent lighting to make lighting easy and exciting for dealers. She is a dynamic, success-driven, and highly motivated professional with extensive experience in all facets of specification and engineering lighting design layouts. Ellie has completed HTSA’s Lighting Levels I, II, and III courses after earning the American Lighting Association’s Lighting Specialist certification. Her experience includes extensive interaction with the design-build community; presenting to architects, builders, and interior designers; and working with homeowners to deliver luxury lighting solutions. Doherty’s 10-plus year career highlights include her position as Director of Sales for the Lighting Division at Powerfull Systems, a Los Angeles-based custom integration firm, Automated Lighting and Shades Specialist with Doherty Design Group and TriPhase Technologies in Indianapolis and her position as a sales representative for the Lutron Electronics’ Serena Shades team.
Carol Campbell Inspiration Award – Jana Stevens, Owner and President, Phoenix Systems
A visionary leader and industry pioneer, Jana’s impact on the consumer technology industry spans over four decades. In 1979, she co-founded Phoenix Systems, establishing what would become the San Francisco Bay Area’s premier home integration company. As a trailblazing female business owner in a male-dominated field, Jana developed Phoenix Systems into a source of innovation that served Silicon Valley’s most influential figures, including Bill Hewlett, Andy Grove, and Larry Ellison.
With Jana’s partnership, Phoenix Systems created groundbreaking solutions that would shape the future of home technology installations. The company’s innovative AudioAccess product line was so transformative that it earned a place in the CEDIA Product Hall of Fame. When Harman International acquired Phoenix Systems in 1993, it was specifically to serve as their “racing team” for product innovation and development.
In 2000, Jana made the bold move to repurchase Phoenix Systems from Harman International, becoming one of the first women to independently own and operate an integration company. Her leadership style, characterized by integrity, high standards, and unwavering encouragement, fostered an environment of excellence and innovation. Jana’s commitment to knowledge-sharing and industry development led her to co-host AudioAccess integrator conferences, bringing together professionals from around the United States and helping to establish a foundation for industry-wide standards and practices.
Beyond her business achievements, Jana’s legacy includes her advocacy for women in the industry. She played a pivotal role in forming the first meeting of Women in CE and consistently championed the recognition of women’s contributions to the field. Her mentorship and support empowered women to envision themselves as creators and leaders in their own right.
Perhaps most significantly, Jana’s suggestion to “start a trade association” helped catalyze what would become a cornerstone organization in the consumer technology integration industry, demonstrating her foresight in recognizing the need for professional development and collaboration.